When people ask, “Why bother with the media?”, there is a very simple answer: the media are the lens through which voters get information and make decisions regarding policies that can change America and the world. And without the support of American voters, it is near impossible to get good policy passed.
The media can help you influence public opinion leaders, decision makers, and the public. However, if you do not have a solid communications program, the media and leaders can ignore you, or worse yet, harm your cause.
In a media landscape that is transforming rapidly with the advent of social media and changes in the traditional media, it is more important than ever to work with a partner that has the knowledge, wisdom and core values to help you develop, hone, and send your message. Laszlo has updated the tried and true methods and approaches in order to achieve breakthrough results.
Laszlo has worked with every major electronic media outlet including ABC, CBS, NBC, CNN, FOX, C-SPAN, MSNBC and CNBC. We have placed stories in more than 400 publications, including page 1 of The New York Times, The Washington Post, and The Wall Street Journal as well as on the covers of TIME, Newsweek and the New York Times Sunday Magazine. We have the experience, tools and contacts that you need to get the press you deserve.
That’s why Laszlo Strategies is an investment worth its weight in gold.
To enhance media coverage, Laszlo Strategies works with our clients to create the best possible message, “talking points” and “sound bites” well in advance of actual interviews. We do careful preparation and offer one-on-one media training in videotaped “mock TV interviews.” This means our clients are prepared to do their best when the real cameras start rolling.
We use our existing relationships to help our clients build relationships between their organization and the people who are in a position to deliver their message. We can turn-key media work for you or help your own in-house team be more effective. That includes the creation of a customized media kit and media plan. Each of our media kits and plans are prepared so that they make the reporter’s job easier – which means your organization will get better press.
We know what works. And we know what doesn’t.
Remember, a good meeting may have 300 people in attendance, but with a good interview, 300,000 might see it on TV. Or thousands of key decision makers and leaders could see it online in The Washington Post, The New York Times, or another major publication.
In Washington, where hot air is often considered the most important product, any day can bring thirty or more news events. If your message doesn’t measure up in prominence and impact to what other groups are trying to get covered, you will be ignored. That’s why you need Laszlo Strategies to get your message across. We take care of critical details, including making sure:
The press has been notified and properly briefed in advance.
Your message is clear, concise, and compelling.
Your points resonate with viewers.
Your spokesperson looks his/her very best.
You message is visually conveyed within the immediate area surrounding your spokesperson so that when he/she is talking, that his/her backdrop shows the message again.
Your organization’s name and logo gets into the shot and on television.
The speaking order and format is determined in advance so that there is no confusion on stage.
The text of what the spokesperson will say (or a series of quotes from your spokesperson) is available in writing for reporters so that they will use an accurate quote in the papers and that it will be a quote that you wanted.
The stage is set at a height so that the speakers are level with the cameras that are shooting from the press riser.
Appropriate op-ed and opinion pieces are written and placed in papers.
The reporters covering your organization have the information they need (whether they attended the press conference or not) to file a high quality story, with appropriate spin, on your topic.
Your social media campaigns augment the work through Facebook and Twitter
Good press takes years of experience and a rolodex of contacts. We know press advance and spin-control at the highest levels. From the board rooms to the White House, our press efforts get results.
At Laszlo, we’ve been getting stories on page one and on the networks for years.
So, what are you waiting for?